Boyaa Privacy Policy

Effective Date: 1 July, 2013

Boyaa Interactive International Limited and its affiliates, including without limitation, Boyaa Online Game Development (Shenzhen) Co., Ltd. and Shenzhen Dong Fang BoYa Technology Co., Ltd. (collectively, "Boyaa" or "us" or "we") are dedicated to protecting the privacy rights of our online users ("users" or "you"). This Online Privacy Policy ("Privacy Policy") has been crafted to inform you as to the ways we collect, store, use, disclose and manage the information you provide in connection with any Boyaa game, application or website ("Service"). Please note that the scope of this Privacy Policy is limited only to information collected from Boyaa through use of the Service.

By using the Service, you are agreeing to this Privacy Policy and to the collection and use of your personal information as outlined in this Privacy Policy. We may amend the Privacy Policy once in a while. [Any significant changes to our Privacy Policy will be posted/announced on our website], and we encourage you to consult the Privacy Policy regularly.

1. Information You Provide to Us

Boyaa's primary objective in collecting user information is to provide and enhance the Service and to enable users to easily navigate and enjoy the Service.

We may collect non-personal identification information about Users whenever they use any of the Service. Non-personal identification information may include the your name, the type of computer and technical information about Users means of connection to our Site, such as the operating system and the Internet service providers utilized and other similar information.

When you use any of the Service, we may collect and record the information you provide us voluntarily in accordance with the policies. The types of personal information collected in accordance with the activities listed above may vary depending on the activity. This "personal information" is defined as information about you that can be used to contact or identify you. Personal information may include: (1) your name, (2) user identification number, or (3) email address. Additionally, we may acquire information from you through (1) your access and participation in message boards on the Service (2) your email of a question to our customer support or (3) your purchase of a virtual item of any type. Please note that because a third party site manages the purchases of virtual items offered by the Service, we do not have access to your credit card details and billing information, and we encourage you to review the privacy policy of the third party that services purchases of virtual items. Boyaa may also invite you to share non-personal information about yourself which may include but is not limited to: (1) your age or date of birth; (2) your gender; (3) the type of hardware and technical information about Users means of connection to Service, such as the operating system and the Internet service providers utilized and other similar information; (4) your favorite websites, friend information and fan pages (collectively referred to as "non-personal information"). If non-personal information is collected for an activity that also requires personal information, Boyaa may combine your non-personal information with your personal information in an attempt to provide you with a better user experience, to improve the quality and value of the Services and to analyze how our Service is used. In addition, we may collect, store, use, disclose and manage any such information that is not personally identifiable without restriction and may create and use analytics, models and other work product based on combining personal and non-personal information without restriction, provided that any such use that identifies you shall be governed by this Privacy Policy.

The Service will also record game play information, including without limitation, your high scores or game session duration.

In addition to information collected as described above, you may choose to share additional information about yourself throughout the Service, such as in games or on message boards. Any action you perform with other players is considered public, and is provided at your sole discretion.

2. Information That Is Collected From Your Use of the Service

Any time you access the Service, we may collect aggregate information including but not limited to internet protocol addresses, browser type, browser language, referring / exit pages and URLs, platform type, number of clicks, domain names, landing pages, pages viewed and the order of those pages, the amount of time spent on particular pages, and the date and time of this activity. We use this information to better tailor the Service to your interests, to provide you more efficient customer support, and to overall enhance the Service.

We may use cookies and other technologies to provide you with customized content and to improve the efficiency of your interaction with the Services. A cookie is a small data file that we transfer to your computer’s hard disk, generally to quickly identify a user's computer and to "remember" things about the user's visit, such as your preferences or a user name and password. The Service sends cookies to your computer when you access or view content of a Boyaa game. Information contained in a cookie may be linked to your personal information for purposes such as improving the quality of our service, tailoring recommendations to your interests, and making the Service easier to use. You can disable cookies at any time, although you may not be able to access or use features of the Service. When you use a location – enabled Service, we may collect and process information about your actual location, including the real-time geographic location of your mobile device on which you are using the Service. This location data is collected anonymously in a form that does not personally identify you and is used by us to provide and improve location-based products and services.

3. Disclosure of Your Personal Information

You understand and agree that at times, we may make certain personal information available to our strategic partners and others who provide us with services (such as information processing and fulfilling user orders) or to help us market to customers. Such personal information will be shared with these parties only to provide or improve our products and services. In all cases of data access and collection, the information you provide will not be disclosed, rented, leased, loaned, sold, or otherwise voluntarily distributed to any other third parties except the affiliated parties of Boyaa and will be used solely for the purpose of providing you with and improving the Service.

You also understand and agree that we may be required to disclose any personal information if required to do so by law or in the good faith belief that such disclosure is reasonably necessary to avoid liability, to comply with legal process, including but not limited to a search warrant, subpoena, statute, or court order, or to protect our rights and property, or that of the public. Note that Boyaa is not required to question or contest the validity of any search warrant, subpoena or other similar governmental request that Boyaa may receive. Additionally, in the event of a merger, acquisition, reorganization, bankruptcy, or other similar event, customer information may be transferred to Boyaa's successor or assignee, if permitted by and done in accordance with applicable law.

4. Links

The Service may contain links to other websites. The fact that the Service links to a website or presents a banner ad or other type of advertisement does not mean that Boyaa endorses or authorizes that third party, nor is it a representation of our affiliation with that third party. Boyaa is in no way responsible for the privacy policies of these other websites to which you choose to access from the Service. Please be sure to read the privacy policies of those websites when exiting the Service.

5. Changing or Deleting Your Information

You may review, update, correct or delete any personal information by changing the applicable information in your profile page. If you completely delete all this information, your account may become deactivated. If you would like us to delete your record in our system, please contact us and we will attempt to accommodate your request if we are not legally obligated to retain the record.

6. Security

We have put in place reasonable technical, physical, administrative and organizational measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration or disclosure. However, we cannot guarantee that unauthorized third parties will never be able to overcome those measures or use your personal information for improper purposes. Also please note that email and messaging systems and other encryption method such as SSL secured communication channel are not considered secure, so we discourage you from sending us personal information through these method. You are responsible for the personal information you submit in these instances.

7. Children

We are concerned about the privacy of children who use the Internet. We do not knowingly soliciting or collect personal information from children under the age of 13. If we learn that we have inadvertently collected the personal information of a child under 13, or if you become aware and notify us that a child under 13 has provided personal information to us, we will take steps to delete the information as soon as possible.

8. Governing Law

This Privacy Policy and your use of the Services are governed by Hong Kong law. Any dispute between us relating to this Policy or your use of this Site shall be resolved solely in the CIETAC located in Shenzhen China.

9. International Use

This Privacy Policy is intended to meet the laws and regulations of Hong Kong ,and we are not targeting users outside of Hong Kong and make no claim that our website is appropriate or lawful for use or access outside Hong Kong. If you access our website from outside Hong Kong, you do so at your own risk. You are solely responsible for complying with all local laws, rules and regulations regarding online conduct and website access.

10. Consent

By sending us your data, you explicitly consent to its transfer to and storage within our database consistent with the terms of this Privacy Policy.

11. Contacting Us

If you have any questions about this Privacy Policy, please contact us.